Legal

Cookie Policy

How Arpuro Labs uses cookies and similar technologies on arpuro.io and its subdomains.

Arpuro Labs AS

This Cookie Policy explains how Arpuro Labs AS ("Arpuro", "we", "us") uses cookies and similar technologies on arpuro.io and any subdomains. It should be read together with our Privacy Policy.

1. What cookies are

Cookies are small text files that a website places on your device to recognise it on subsequent visits or to remember information about your session. We also use similar technologies such as pixels, tracking tags, local storage, session storage, device fingerprints, and software development kits. For simplicity, we refer to all of these as "cookies" in this policy.

Cookies can be set by us (first-party cookies) or by third parties whose services we use (third-party cookies). They can be temporary (deleted when you close your browser) or persistent (kept until they expire or you delete them).

2. Legal basis

We use strictly necessary cookies on the basis of our legitimate interest in operating a functional and secure website (Norwegian ekomloven § 2-7b, first paragraph, second sentence, and Article 6(1)(f) GDPR).

All other cookies — including analytics, performance, marketing, advertising, personalisation, and embedded-content cookies — are set only after you have given consent through our cookie banner (ekomloven § 2-7b and Article 6(1)(a) GDPR).

You can change or withdraw your consent at any time via the "Cookie settings" link in the footer of every page. Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.

3. Categories of cookies we use

3.1 Strictly necessary

Required for the site to function. Examples: load balancing, security tokens, fraud and abuse protection, language preference, and remembering your cookie choices. These cookies cannot be disabled through the banner. If you block them in your browser, parts of the site may not work.

3.2 Analytics and performance

Help us understand how visitors find and use the site so we can improve content, structure, and performance. Tools we use, or may use, in this category include:

  • Google Analytics 4 — provided by Google Ireland Ltd. We enable IP anonymisation and the data-minimisation settings the tool offers. Data may be transferred outside the EEA under the EU Commission's Standard Contractual Clauses, with additional safeguards as required.
  • Woopra — provided by Woopra Inc. Tracks engagement, conversion events, and customer-journey behaviour across sessions.
  • Other analytics or product-analytics services that we may adopt to measure usage, identify issues, and improve the site and product. Any such tool will be disclosed in the cookie banner before it is loaded and will only run after your consent.

3.3 Marketing and engagement

Used to measure the effectiveness of campaigns, retarget visitors with relevant content, and personalise our communications. Examples include LinkedIn Insight Tag, Google Ads conversion and remarketing tags, Meta Pixel, and similar tools. These are loaded only after you give consent.

3.4 Embedded content

Pages may include embedded content such as video (YouTube, Vimeo), forms, maps, or social widgets. These third parties may set their own cookies. Embedded content is loaded only after consent.

The cookie banner lists, for each category, the specific cookies, the providers, the purposes, and the storage duration. The banner is the authoritative and up-to-date inventory.

4. International transfers

Several of the tools we use are operated by providers based outside the EU/EEA. Where personal data is transferred internationally, we rely on the EU Commission's Standard Contractual Clauses, adequacy decisions, or other valid transfer mechanisms, supplemented by additional technical, contractual, or organisational safeguards where required.

5. Managing cookies

You can manage cookies in two ways:

  • Through our banner: click "Cookie settings" in the footer to review and change your choices.
  • Through your browser: most browsers let you view, block, or delete cookies and similar technologies. See the help pages for Chrome, Firefox, Safari, and Edge. Note that blocking strictly necessary cookies may prevent parts of the site from working.

You may also opt out of certain third-party analytics and advertising tools directly through their own settings — for example the Google Analytics opt-out browser add-on, your LinkedIn ad settings, and your Google Ads settings.

6. Third-party privacy notices

For information on how each third-party provider processes data, please refer to their own privacy notices. We are not responsible for the practices of third parties.

7. Changes to this policy

We may update this Cookie Policy when we add, change, or remove tools, or when applicable law or guidance changes. The current version is always available at arpuro.io. The "Last updated" date below reflects the most recent revision.

8. Contact

Questions about cookies: post@arpuro.io

See also: Privacy Policy.

Last updated 15 May 2026.